A newspaper reporter by trade, Christoph left the newspaper industry in 2007 to research, write and produce training videos for the U.S. financial services industry. He then started a community news site and worked as a communications executive in the nonprofit sector.

His career has focused on helping organizations tell their stories in authentic and meaningful ways. He uses and teaches brand and traditional journalism as well as content marketing techniques in the pursuit of great stories.

In April 2014, he started at MedTouch where he works with hospitals across the U.S. on digital strategies.