Perhaps one of the biggest struggles turning your WordPress website into a lead generating machine is having your content optimized for your target audience no matter where they are in the buying cycle. Devising a content strategy can seem like a herculean task. Optimizing your content, generating buzz, engagement and and converting those visitors can seem equally challenging.

This presentation will give you strategies for understanding your target audience’s buying cycle; then using those insights to develop a content strategy and generate content. I’ll cover a brief bit on SEO to help you get your content optimized and also touch on promoting your content strategically across social media to get in front of more potential customers. Throughout the presentation, I’ll show how I’ve maximized the power of WordPress to create websites that generate leads for clients.

Not selling something? No worries! I’ve used many of these same strategies when messaging to voters and working with non-profits.