I will focus my talk on the need for entrepreneurs to embrace the culture of hustle. Regardless of the size of the team, hustle and work ethic can be injected into a culture from the top down. I will talk through celebrating failures, taking ownership, neglecting excuses, and pushing through the difficult obstacles. These topics will help entrepreneurs better their leadership qualities and demonstrate the type of mentality required daily in their organization. All of these concepts lend themselves to scaling with purpose. Far too often, entrepreneurs want to scale their operations because that is what the “market” tells them they need to do. Hiring for the sake of hiring, can be a monumental disaster if one is not prepared to overcome the obstacles presented with growth. I will talk through smart growth and attracting natural talent and creating a culture of hustle.