{"id":572,"date":"2017-07-24T17:52:12","date_gmt":"2017-07-24T17:52:12","guid":{"rendered":"https:\/\/2017.omaha.wordcamp.org\/?post_type=wcb_session&#038;p=572"},"modified":"2017-07-24T17:52:55","modified_gmt":"2017-07-24T17:52:55","slug":"a-step-by-step-plan-for-wordpress-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/omaha.wordcamp.org\/2017\/session\/a-step-by-step-plan-for-wordpress-content-marketing\/","title":{"rendered":"A Step by Step Plan for WordPress Content Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A WordPress website is an advantage for content marketing, but getting results requires an effective strategy and implementation. We&#8217;ll start from the beginning and examine how to map out goals, build personas, determine the target market&#8217;s path to purchase, identify the best keywords, and choose plugins to make follow through easier.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A WordPress website is an advantage for content marketing, but getting results requires an effective strategy and implementation. We&#8217;ll start from the beginning and examine how to map out goals, build personas, determine the target market&#8217;s path to purchase, identify &hellip; <a href=\"https:\/\/omaha.wordcamp.org\/2017\/session\/a-step-by-step-plan-for-wordpress-content-marketing\/\">Continue reading <span class=\"assistive-text\">A Step by Step Plan for WordPress Content Marketing<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6426651,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1503756000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[555],"footnotes":""},"session_track":[1079834],"session_category":[],"class_list":["post-572","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketingbusiness"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8hFxM-9e","session_date_time":{"date":"August 26, 2017","time":"2:00 pm"},"session_speakers":[{"id":"555","slug":"rebecca-haden","name":"Rebecca Haden","link":"https:\/\/omaha.wordcamp.org\/2017\/speaker\/rebecca-haden\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/572\/revisions"}],"predecessor-version":[{"id":573,"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/572\/revisions\/573"}],"speakers":[{"embeddable":true,"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/555"}],"author":[{"embeddable":true,"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/chomphosy"}],"wp:attachment":[{"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=572"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/omaha.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}