It’s true: Content is still king. According to a 2017 Smart Insights survey, which asked respondents to select the single marketing activity they thought would make the largest impact on their (or their clients’) business in 2018, content was at the top of the list.
Your website has two jobs: (1) Attract visitors, and (2) Turn those visitors into leads (and eventually clients/customers.) A solid content marketing strategy will help your website do both.
During this hands-on, participation-strongly-encouraged session, we will explore all the various types of content you can create, do some brainstorming exercises to help pinpoint the right topics for your audience, and talk through how to promote the content you publish.
You’ll leave with a roadmap of the specific actions you need to take to create an effective content marketing strategy that brings visitors to your site and, more importantly, converts them into prospects and customers.