Ever read a tutorial that says “Simply paste this code into functions.php” ? It’s time to stop doing that. We’ll go over how to quickly and easily make plugins for each of those little hacks. If you know how to paste into functions.php, you know how to make a plugin.
Stop Pasting Into Functions.php, Your First Plugin by Topher DeRosia
Looking to improve your Google Analytics data? In this session you’ll learn the following about getting started with Google Tag Manager:
Upgrade your Google Analytics data with Google Tag Manager by Patrick Stevens
A discussion and review of how WordPress is and can be used at an Enterprise level and what this means for corporations and developers as they navigate this ever-changing world of technology, requirements and creative visions.
A Tale of Two Cities: Enterprise Meets Open Source by Larissa Uredi
Brad is a veteran white-hat hacker that will be sharing some of his favorite stories and lessons learned. Follow along with tales of self-healing malware, cryptomining attacks, and runaway administrative tools. Then learn how not to be a victim.
Hacking War Stories (and what you can learn from them) by Brad Haas
Simply boosting a post or creating an ad on Facebook does not guarantee automatic success and small businesses who create their first Facebook ad with this mindset are destined to fail.
In this session, Travis Pflanz will discuss the strategies, tools and integrations required to ensure your small business website is ready to start advertising on Facebook (and other social platforms).
This session is perfect for small businesses or freelancers across all industries. If you’re a WordPress web designer, this session will spark ideas for you to be able to add more value (and profit for you) when creating websites for clients.
How to Get Your WordPress Website Ready to Run Your First Facebook Ad by Travis Pflanz
ElasticPress is the only WordPress search solution that offers all the features you’d expect from a modern search engine (fuzzy matching, autosuggest, synonym matching, geo-search, etc), while remaining fully open-source across the entire stack. If your site has outgrown basic WordPress title/content search, or you need to handle complex queries that normally would take a long time on a MySQL database, ElasticPress is a great option.
We’ll cover the typical uses for ElasticPress (better, faster search) and then also dive into some of the lesser-known features, such as faceting and related content. Attendees will leave the talk with a solid understanding of how ElasticPress can help improve their site and how ElasticPress integrates with WP_Query. For the more technical attendees, we will also cover how to do local development and testing with ElasticPress and Elasticsearch.
WordPress does an amazing job of being secure out of the box that we sometimes take it for granted. It has smart defaults and it makes it easy for folks to keep up with those pesky updates. However, with WordPress so prevalent on the web, there are always more things we can do to make it more secure. You might say, “No one would ever want to hack into my site, I’ve got nothing of value.” Wrong! Any WordPress installation is a target of nefarious bots who scan the web for low hanging, unsecured WordPress fruit.
In this talk, we’ll go over some small, very easy things you can do to a WordPress site to make it a little bit more difficult to get compromised. This includes using different plugins to use to obscure well known attack vectors, easy-to-understand technical changes you can make to harden your site, and what to do in case your site does get maliciously attacked.
Lock The Front Door: Practical tips for securing a WordPress website by Brock Ellis
Local by Flywheel is an amazing, free local development tool for WordPress, with a wide array of amazing capabilities to help designers, developers and freelancers build and deploy sites.
In this talk, Josh will walk through the many advantages of local development, how to make Local a part of your workflow, and the wide range of easy tools it puts at your fingertips.
Getting the Most Out of Local by Flywheel by Josh Collinsworth
In eCommerce, speed is your most important metric. Mere milliseconds can mean the difference between a sale and an abandoned cart. I’ve spent a good portion of the last three years in pursuit of page speed, exploring caching, virtual machines, hosting platforms, SSL negotiation time, CSS preprocessing, minification, inline styles and WooCommerce optimizations with the goal of sub-one second page loads. Using real-world examples, I’ll show you the results I’ve been able to achieve and how to replicate them yourself.
It’s true: Content is still king. According to a 2017 Smart Insights survey, which asked respondents to select the single marketing activity they thought would make the largest impact on their (or their clients’) business in 2018, content was at the top of the list.
Your website has two jobs: (1) Attract visitors, and (2) Turn those visitors into leads (and eventually clients/customers.) A solid content marketing strategy will help your website do both.
During this hands-on, participation-strongly-encouraged session, we will explore all the various types of content you can create, do some brainstorming exercises to help pinpoint the right topics for your audience, and talk through how to promote the content you publish.
You’ll leave with a roadmap of the specific actions you need to take to create an effective content marketing strategy that brings visitors to your site and, more importantly, converts them into prospects and customers.
WordCamp Omaha is over. Check out the next edition!