It’s true: Content is still king. According to a 2017 Smart Insights survey, which asked respondents to select the single marketing activity they thought would make the largest impact on their (or their clients’) business in 2018, content was at the top of the list.
Your website has two jobs: (1) Attract visitors, and (2) Turn those visitors into leads (and eventually clients/customers.) A solid content marketing strategy will help your website do both.
During this hands-on, participation-strongly-encouraged session, we will explore all the various types of content you can create, do some brainstorming exercises to help pinpoint the right topics for your audience, and talk through how to promote the content you publish.
You’ll leave with a roadmap of the specific actions you need to take to create an effective content marketing strategy that brings visitors to your site and, more importantly, converts them into prospects and customers.
In this 3-hour workshop we introduce the basic tools (JavaScript and PHP) needed to develop themes and plugins with the new “Gutenberg” block editor in WordPress. We will start with some basic things themes can do to make sure they are Gutenberg ready and then look at how to build your own custom block plugins. Some experience with WordPress development and JavaScript is recommended.
In 2015, Cate began investigating the positions WordPress had to offer. She knew she didn’t want to code and designing would take more schooling, but she wanted see if she could find a place in the ecosystem her husband worked in. This talk will highlight what she found.
An intro course to navigating the command line using Bash and WP-CLI. From simple to complicated, with examples! Learning how to navigate via cli, how to improve efficiency by completing common (often time consuming tasks) via the command line and some useful code examples to understand how to write bash scripts. Nerdy goodness 🙂
Time is one of the most important things that we have. It determines how much we can do; both at work and at home, and finding ways to do more in less time is a goal that we are all striving for. Join Stacy L. Carlson, self pro-claimed systems & process nerd, through 10 of her favorite tools that save her time, either through automation or shortcuts. You will be able to leave this presentation with several ideas on how to save more of YOUR time.
We’ll go over some basic debugging tips for beginners to power user levels, mainly focusing on using wp-debug and some common things to look out for while running a WordPress site. Don’t get stuck with a white screen of death again.
If you’re ready to launch or grow your freelance business… I’m ready to show you how! In this session, I will give you the essential information needed to launch and build a thriving freelance business. I will show you how to assess your skills and value proposition in the market and how to find (and land) clients that are perfect for you. Finally, I will also show you how to look inside yourself and ignite the passion within. I will help you find your sweet spot as a freelancer that will not only help you find great work that’s profitable, but will help you realize even greater personal fulfillment and satisfaction. So, if you’re serious about launching or building your freelance business… Join me for this session!