Session Spotlight – Content-Driven Marketing for Lead Generation

It’s true: Content is still king. According to a 2017 Smart Insights survey, which asked respondents to select the single marketing activity they thought would make the largest impact on their (or their clients’) business in 2018, content was at the top of the list.

Your website has two jobs: (1) Attract visitors, and (2) Turn those visitors into leads (and eventually clients/customers.) A solid content marketing strategy will help your website do both.

During this hands-on, participation-strongly-encouraged session, we will explore all the various types of content you can create, do some brainstorming exercises to help pinpoint the right topics for your audience, and talk through how to promote the content you publish.

You’ll leave with a roadmap of the specific actions you need to take to create an effective content marketing strategy that brings visitors to your site and, more importantly, converts them into prospects and customers.

Content-Driven Marketing for Lead Generation by Dana Reeves

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Workshop Spotlight – Gutenberg Development

In this 3-hour workshop we introduce the basic tools (JavaScript and PHP) needed to develop themes and plugins with the new “Gutenberg” block editor in WordPress. We will start with some basic things themes can do to make sure they are Gutenberg ready and then look at how to build your own custom block plugins. Some experience with WordPress development and JavaScript is recommended.

Gutenberg Development Workshop by Zac Gordon

Session Spotlight – Finding Work in WordPress When You’re Not a Developer or Designer

In 2015, Cate began investigating the positions WordPress had to offer. She knew she didn’t want to code and designing would take more schooling, but she wanted see if she could find a place in the ecosystem her husband worked in. This talk will highlight what she found.

Finding Work in WordPress When You’re Not a Developer or Designer by Cate DeRosia

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User Interface/User Experience Design Panel

We’re excited to announce that this year, AIGA Nebraska will host a discussion panel on UX/UI (User Experience/User Interface Design) at WordCamp Omaha. A handful of professionals will discuss their experiences designing and developing rich, intuitive, and engaging web and software solutions. We will discuss the importance of prioritizing UX/UI on your teams, along with lessons learned and current trends, followed by an audience Q&A. Whether your focus is marketing, business, or development, UX/UI knowledge will take you far in an increasingly design-focused world.

 Panelists

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Session Spotlight – Using the Command Line: Bash & WP-CLI

An intro course to navigating the command line using Bash and WP-CLI. From simple to complicated, with examples! Learning how to navigate via cli, how to improve efficiency by completing common (often time consuming tasks) via the command line and some useful code examples to understand how to write bash scripts. Nerdy goodness 🙂

Using the Command Line: Bash & WP-CLI by Marc Gratch

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Session Spotlight – 10 Productivity Tools to Help You with Your Work Life

Time is one of the most important things that we have. It determines how much we can do; both at work and at home, and finding ways to do more in less time is a goal that we are all striving for. Join Stacy L. Carlson, self pro-claimed systems & process nerd, through 10 of her favorite tools that save her time, either through automation or shortcuts. You will be able to leave this presentation with several ideas on how to save more of YOUR time.

 

 

10 Productivity Tools to Help You with Your Work Life by Stacy L. Carlson

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AIGA Nebraska + BarCamp + WordCamp Omaha

We are excited to announce our first local sponsor, AIGA Nebraska! Having this amazing group of designers as a sponsor for the third year in a row is a testament to their eagerness in connecting the design and tech communities of Omaha.

Another event to add to your calendar this year is BarCamp, an unconference. This user-generated event provides a space for everyday humans to share their passions. One of the craziest things about the speakers for this is that there are none until the day of! Just before the conference starts there is a line of people waiting to pick a slot to discuss what they are passionate about. If you have never heard of this event we highly recommend checking it out!

barcampomaha.org

When you’re ready to buy tickets just navigate over here.

Want to be a sponsor?

Join our other sponsors in their support of WordCamp 2018! Fill out our sponsorship form and we’ll reach out to you as soon as we can.

Support WordCamp 2018

Session Spotlight – Pricing Websites Like a Pro

Imagine how great it will feel to know that you can confidently and accurately price client websites to easily win their business and their hearts.

I’ll share my process for qualifying leads and signing-up prospects for paid consultations where you’ll discuss their business goals and what it will take for their website to bring them more leads, more customers, and more business.

When they ask, how much will it cost? I’ll show you how to walk them through a cost estimation process where you’ll arrive and agree upon the perfect price. No more guessing, no more scope creep and no more short-changing yourself! This process is so good that 90% of the time you’ll close the deal right then and there!

Pricing Websites Like a Pro by Judi Knight

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Session Spotlight – Finding and Landing Perfect Clients

If you’re ready to launch or grow your freelance business… I’m ready to show you how! In this session, I will give you the essential information needed to launch and build a thriving freelance business. I will show you how to assess your skills and value proposition in the market and how to find (and land) clients that are perfect for you. Finally, I will also show you how to look inside yourself and ignite the passion within. I will help you find your sweet spot as a freelancer that will not only help you find great work that’s profitable, but will help you realize even greater personal fulfillment and satisfaction. So, if you’re serious about launching or building your freelance business… Join me for this session!

Finding and Landing Perfect Clients by Mat Casner