Data Hierarchy is a web series turned (free) E-book that helps companies understand how to work with data they are collecting. As websites become the leading edge of that data collection its important for the company to know how to leverage it for future success. Working with clients to help them gather the right kind of data makes developers even more valuable, and referable.
Also, developers already have a background in programming to some degree or another, its a short step to also becoming a data analyst for nearly double the hourly rate. Helping “tee up” data for the company will lead to future projects and repeat business for web designers.
Data Hierarchy is a 6 tier process that helps everyone from the hardcore data user to the most out of touch CEO understand data projects. The tiers include Reporting, Business Intelligence, Descriptive Data, Predictive Data, Prescriptive Data, and Artificial Intelligence. Once you understand what you need to collect for data points, you can do more with less in your data. The series was purposely written to be entertaining and educational without getting bogged down in the technical elements.