The importance of a website strategy and how to create one. A website is more than just a to-do to cross of your list. While working with a variety of clients at Skwintz, a common problem emerged. Many businesses have done little if any planning when starting a website project and have no idea where to start. Websites without a purpose have a hard time succeeding. So, if you want to create a successful website but don’t know where to start, this talk is for you.