Glen will explain what web accessibility (WCAG 2.1) is and why it is so important we understand it and be compliant. People with disabilities ranging from blindness, deafness, dyslexia and others may navigate and consume content in different ways with assistive technology.  Web accessibility is not just for developers, it is just as important for marketers to make it part of their digital marketing to ensure that opportunities for success aren’t missed.  When 1 in 5 people have short or long term disability, creating accessible websites can increase your conversions by 20% by being accessible.

Accessibility — What It Is & Why It’s So Important by Glen Ingram  

ABOUT THE SPEAKER:

Glen Ingram is the founder of WebSearchPros. I have 12 years of experience in online marketing.  I worked for a large Yellow Page company for 10 years and launched Web Search Pros 7 years ago.

We have built over a thousand of websites and ranked hundreds of sites for thousands of phrases to page 1 of Google.  We specialize in building websites that meet W.C.A.G 2.1 AA standards.  This means sites that work for those with disabilities and help protect businesses from lawsuits and increase their reach. I am a member of the International Association of Accessibility Professionals.