Session Spotlight: How to Truly Provide Managed WordPress Hosting & Maintenance Services for Your Clients (and Yourself)

The term “Managed WordPress Hosting” has been a buzz word in the WordPress community for some time now. What does it really mean? How do the well-known “Managed WordPress Hosting” companies stack up against each other?

More importantly, how can small WordPress agencies provide a much more robust service offering than these big companies and create a significant value-add for their current and future WordPress website development clients?

Travis Pflanz, of Search Centered Digital Marketing, will walk attendees through 20 feature-rich and SEO-focused points of service every WordPress professional should include in a monthly Managed WordPress Hosting & Maintenance Service for clients – or to use for their own website.

How to Truly Provide Managed WordPress Hosting & Maintenance Services for Your Clients (and Yourself) by Travis Pflanz

About the speaker:

Travis Pflanz is the founder of Search Centered Digital Marketing. Search Centered puts SEO at the center of every type of marketing campaign they create manage and implement for clients of all sizes – from WordPress SEO services to SEO managedWordPress hosting 

Travis has been an organizer of the WordPress KC Meetup since 2013 and an organizer of WordCamp KC since 2014.

When not SEOifying businesses online or creating WordPress websites, Travis can be found hiking through the woods while leading the pack at Kansas City Dog Club, training new Dog Socializer volunteers at Wayside Waifs, or helping run the pet food pantry at Spay & Neuter KC and serving as a member of their Advisory Council.

Session Spotlight: How to Use Integration and Automation to Deliver “More” to Your Clients

Using integration and automation can be a powerful way of doing more with the resources you already have. In this breakout session, Andy will share a client case study where WordPress was heavily integrated with third-party services to automate over 1,000,000 tasks each month. If you’re not currently automating your organization’s digital workflows…then you won’t want to miss this session!

How to Use Integration and Automation to Deliver “More” to Your Clients by Andy O’Neil

About the speaker:

Andy O’Neil is a WordPress developer and integration & automation specialist. Andy is invigorated when building new systems and processes with technology. When Andy’s not riding trails on his recumbent trike, he can be found spending time with his wife and 4 children.

Session Spotlight: Working Without Urgency

We go meeting to meeting, let our inboxes fill-up, and impulsively check Slack for the next emergency. What would work be like if we were able to choose what to work on instead of reaction dictating our work? In this breakout, learn tips to leave Slack channels, ignore email, and thin your information intake. Do it enough and you might just find yourself asking: what should I do now?

Working Without Urgency by Jack Sellwood  

ABOUT THE SPEAKER:

I’m a technologist, designer, and streamliner. I founded WEDGE, a minimalist agency, and find joy in tidying up technology. I try to live a life that focuses on people, experiences, and mystery. Dinners with friends, long walks through Omaha, and yoga help me find purpose. Streamlining my life helps me stay focused on those priorities. A minimal wardrobe, few possessions, and unstructured time help me feel grounded. Today, I work at Flywheel as Product Manager for Local, The #1 local WordPress development tool. Having built over 30 WordPress sites, I’m passionate about making team collaboration and developer tooling a more delightful experience.

Keynote Session Spotlight: From Color Palette to Color System

Color touches literally every pixel of digital products. That’s why it is so important to get color right in a design system.

In this talk, John Henry Müller (former Design Director at Hudl) divulges mistakes made and practical lessons learned about color while creating Uniform, Hudl’s design system.

What you’ll learn:
• Tips and tricks creating a durable color scheme
• Common pitfalls when defining a color palette
• Understand color contrast for accessibility

From Color Palette to Color System by John Henry Müller  

 

ABOUT THE SPEAKER:

John Henry Müller makes things that make people happy. He is an independent designer with 18 years of professional experience. He helps his clients with brand/product strategy, experience design, and visual design.

Recently, John Henry worked as a Design Director at Hudl, a sports technology software used by teams around the world (including Premier League, NBA, NHL, NFL, NCAA, and 98% of high school football teams). At Hudl, he focused on visual design spanning both product and brand design, with a team of over 30 designers. John Henry led the visual direction of Uniform, Hudl’s design system. (uniform.hudl.com)

Before Hudl, John Henry was the design cofounder of a startup called Pack. Before that, he founded a design/dev consultancy called What Cheer, with clients including Squidoo, Hayneedle, Union Pacific Railroad, US Department of Energy and Saddle Creek Records. John Henry lives in Benson, Omaha, Nebraska with his wife, two daughters, dog, and two cats. He sits on the board of Maha—a conference and music festival. He was gluten-free before (and after) it was cool.

 

WordPress Staging and Migration

Manually copying or moving a WordPress site seems so easy, but it has some pitfalls. Abby’s presentation and discussion will include the high-level concepts of why we need staging/testing sites, how to complete a migration, helpful (and unhelpful) plugins, various gotchas, and a short discussion of managed hosting services that include staging/migration features. All types of WP enthusiasts (developer, designer, webmaster, biz owner, etc) are welcome, and hopefully there’s a little something here for all levels of expertise from the beginners who don’t even have a WordPress site yet to the experts who have done many migrations already.

WP Staging and Migration by Abby Langner  

ABOUT THE SPEAKER:

Web developer, educator, mother, baker, bowler… WordPress saves this busy lady a lot of time and tedium as a front-end developer! Abby loves math, too, and as a former high school math teacher in Omaha, loves to create web resources for teachers to better engage students with the content.

Funnel 101: Create high-converting landing pages with WordPress (and DIVI)

Grow your marketing list (or your client’s) like a boss. Web design veteran, Mat Casner, will break down the power of marketing funnels and show you, step by step, how to build high-converting landing pages in WordPress using the DIVI page builder. He will show you how to connect your landing page directly to your email marketing provider, help you start attracting more clients and give you a powerful new skill to market to your customers. 

Funnel 101: Create high-converting landing pages with WordPress (and DIVI) by Mat Casner  

ABOUT THE SPEAKER:

Mat Casner is a creative business owner and freelance entrepreneur. He is a multi-disciplined creative and communication professional with over 20 years experience in web development (including WordPress), graphic design, video production and marketing. He also coaches and mentors other creatives and freelancers.

10 Simple Steps To WordPress SEO Success

In this talk, Patrick will give 10 simple steps to set up a WordPress site for SEO Success. He will start with why SEO is important and then break down, step by step, how to set up the site for immediate and ongoing SEO success.

10 Simple Steps To WordPress SEO Success by Patrick Stevens 

ABOUT THE SPEAKER:

Patrick lives for wisdom, sports, startups, coding cool stuff, creative marketing, mobile tech, music, and movies. He’s passionate about learning and bringing value to those around me. He has a unique background that includes the military, account management, sales, and building businesses prior to launching his career as a web developer and digital marketer.

Data Hierarchy – Collecting data thats valuable

Data Hierarchy is a web series turned (free) E-book that helps companies understand how to work with data they are collecting. As websites become the leading edge of that data collection its important for the company to know how to leverage it for future success. Working with clients to help them gather the right kind of data makes developers even more valuable, and referable. 

Data Hierarchy – Collecting data thats valuable by Justin Trowbridge  

ABOUT THE SPEAKER:

Justin is the Business Development Officer for Contemporary Analysis. Over his career Justin has worked at Fortune 100 companies connecting people to technology. In his role at Contemporary Analysis Justin acts as a “data visionary” and helps companies see what is possible with data. Justin is an actual Laird of Glencoe & Lochaber Scotland (technically). With degrees in both Industrial Design and Marketing he can “translate” concepts from the very technical elements to laymen’s terms.

Session Spotlight: Accessibility — What It Is & Why It’s So Important

Glen will explain what web accessibility (WCAG 2.1) is and why it is so important we understand it and be compliant. People with disabilities ranging from blindness, deafness, dyslexia and others may navigate and consume content in different ways with assistive technology.  Web accessibility is not just for developers, it is just as important for marketers to make it part of their digital marketing to ensure that opportunities for success aren’t missed.  When 1 in 5 people have short or long term disability, creating accessible websites can increase your conversions by 20% by being accessible.

Accessibility — What It Is & Why It’s So Important by Glen Ingram  

ABOUT THE SPEAKER:

Glen Ingram is the founder of WebSearchPros. I have 12 years of experience in online marketing.  I worked for a large Yellow Page company for 10 years and launched Web Search Pros 7 years ago.

We have built over a thousand of websites and ranked hundreds of sites for thousands of phrases to page 1 of Google.  We specialize in building websites that meet W.C.A.G 2.1 AA standards.  This means sites that work for those with disabilities and help protect businesses from lawsuits and increase their reach. I am a member of the International Association of Accessibility Professionals.

Session Spotlight: WP Staging & Migration

Manually copying or moving a WordPress site seems so easy, but it has some pitfalls. Abby’s presentation and discussion will include the high-level concepts of why we need staging/testing sites, how to complete a migration, helpful (and unhelpful) plugins, various gotchas, and a short discussion of managed hosting services that include staging/migration features. All types of WP enthusiasts (developer, designer, webmaster, biz owner, etc) are welcome, and hopefully there’s a little something here for all levels of expertise from the beginners who don’t even have a WordPress site yet to the experts who have done many migrations already.

ABOUT THE SPEAKER

Web developer, educator, mother, baker, bowler… WordPress saves this busy lady a lot of time and tedium as a front-end developer! Abby loves math, too, and as a former high school math teacher in Omaha, loves to create web resources for teachers to better engage students with the content.

WP Staging and Migration by Abby Langner